Tuesday, February 18, 2020

MBA - Marketing Strategy report on General Motors Research Proposal

MBA - Marketing Strategy report on General Motors - Research Proposal Example With every organization wanting to expand their reach and make an imprint in various markets, there will be enough opportunities for it, to initiate that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors. Every organization’s survival and success in the light of stiff competition hinges on the success of its main or flagship product. It is the ‘key’ that opens the door of success or profit. So, for an organization to survive in a competitive market, and to increase its profits in an optimum manner, its products have to be marketed optimally. Toeing that line, this report will determine the current marketing strategy of General Motors. Then, the report will evaluate the strategies in view of its existing business environment, recommended improvements that would enable them to compete more effectively. General Motors Corporation (GM), a multinational corporation, was founded in 1908 as a holding company for a firm called Buick, then controlled by William C. Durant. Now, it functions as a conglomerate manufacturing and selling, cars and trucks under the brands of Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall. Each of these brands has a number of cars and trucks under its division or arm. Even though, they are manufactured in one unit, vehicles coming under each brand are most times marketed differentially and some times in unison. Headquartered in Detroit, Michigan (USA), GM manufactures automobiles in 35 countries, capturing a sizeable portion of the world market share. GM was thus acknowledged as the worlds largest automaker, based on global industry sales. GM was able to hold on to this top position for the last 77 calendar years. But, its reign as the top automaker was threatened in the last few years. Apart from the intens e competition put

Tuesday, February 4, 2020

Reaction Paper Essay Example | Topics and Well Written Essays - 250 words - 12

Reaction Paper - Essay Example This disregards the claims that African slaves were resilient to tropical diseases and harsh climates.1 The enslavement of Africans was cultural based, and the name was associated with people from a particular race. The Europeans did not enslave their fellow Europeans. The means through which Europeans acquired slaves had an impact on the way different communities understood the meaning of slavery. In some communities, those who deserved slavery were non religious groups. Also, it had problems in the way Muslims in North Africa understood and in the same Christians had different perceptions of the meaning of slavery.2 Therefore, although some people believed that slaves were supposed to be black Africans this was not true because the term slave meant different things to different communities. Eltis’ argument seems more logical because it dismisses the claim that the reason for enslaving Africans were because of â€Å"cheap labor for their plantations† this is very interesting because the European populace was greater than that of Africans and due to shipment expenses Native Americans and Europeans would provide cheap labor for the